8 Ways To Increase the Response rate of Email

1. Personalize – “A persons name is still the sweetest sound” Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.

2. Free – Offer something free: It’s an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.

3. Tracking – Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. Tracking also allows you to find out what information is most important to your readers.

4. Talk – When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.

5. Short but informative – Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points.

6. Benefits not features – Show what the item or service can do for your customer, not what its features are.

7. Call to Action – Use a sense of urgency with ease of contact.

8. Easy to contact – Use Clickable link such as http://site.com or mailto:you@yoursite.com

Email Writting Tips

10 Rules to Write the Subject Line Right

Rule 1: Read the newspaper.
If you want to write a better subject line, pick up the local paper. The headline usually highlights a story’s most important fact in a limited space. A subject line, in turn, should clearly state what reader can expect from our email, what’s in it for them or what you want them to do as a result of the email.

Rule 2: There is no sure-fire formula.
What works in one campaign might bomb with the next. How do We find out what works best? See Rule 3.

Rule 3: Test, test, test.
Test continually to determine trends and styles that appear to work. Pretest if you can.

Rule 4: Support the “from” line.
The “from” line tells the recipient who sent the email, and the subject line sells the recipient on opening. Recent research shows readers often look at the “From” line first when deciding whether to open an email and then the subject line.

Rule 5: List key info first.
Some email clients allow more characters in a subject line than others, but most give you at least 50, including spaces. So, load your key information in that first 50. Also, make sure the cut-off doesn’t occur in a crucial word, such as a price or date.

Rule 6: Personalize.
Personalize subject lines based on users’ product or content preferences, interests, past purchases, Web visits or links clicked.

Rule 7: Watch those spam filters.
There’s a fine line between “catchy” and “spammy.” Run your copy through a content checker to identify any spamlike words, phrases or construction. The content checker will tell you which phrases to avoid. Two tricks that could trip a spam filter: subject lines in all capital letters, and using more exclamation points than necessary. (Both look unprofessional, too.) In fact, we recommend against using exclamation points at all if you can avoid it.

Rule 8. Write and test early and often.
Writing the subject line is often the last and most hurried step in email campaign development. It should be the other way around. As you plan the email campaign, start thinking about what will go into the subject line. That will help you sharpen your campaign’s focus and may even change or tweak the offer or article focus.

Rule 9. Continue the conversation.
Sending email more frequently than monthly or quarterly helps you create a conversation with your readers. Your tracking reports should show you what their crucial or hot-button issues are, what kinds of topics gets them opening and clicking more vigorously.

Rule 10. Can you pass the must-open/must-read test?
Run a simple test on yourself and others on your team – does the subject line pass these two tests?

#The must-read test. If a subscriber doesn’t open the email they will feel like they are out of the loop and may have missed an offer that they will regret not taking advantage of.

#The unbulk bulk-folder test. Simply, if for some reason your email goes into the bulk folder, does the combination of from and subject line wording inspire trust and intrigue to get the recipient to move it into their inboxes?

Conclusion: Much to Learn, Much at Stake
Yes, this seems like a lot of fuss over 50 little characters. But those 50 characters may have the greatest impact on your email’s success. It pays to get them right.

Email Marketing Tips

The purpose of our marketing emails is to produce a desired reaction from the reader. This reaction can take numerous forms. Perhaps a click to our website leading to a purchase or download. Or simply a greater awareness of our business. But whatever reaction we strive for, we won’t get it if the recipient never reads the email.

THE SUBJECT LINE IS KEY:

Thanks to spam and overcrowded inboxes, you have about two seconds to get the attention of the subscriber. What we put in this subject line has a huge impact on the decision to read (or not) the email. Indeed, improvements to our subject lines are probably the best short-term way to make a meaningful difference to your bottom line email marketing results.

From a marketing viewpoint, the “subject” line is more interesting than the “from” line. We have to find words and phrases that will get the user to take action, and the shorter the better. Subject lines no longer than six to seven words seem to work best. It is advisable running your email and subject line through a spam checking service like Spam Assassin. Subject line effectiveness changes through time, so you need to keep testing and adapting, testing and adapting.

Treat email recipients as if they are physically near you:

Email has become so impersonal and such a quick way to shoot out a one-liner, many forget the fact that the message they send is electronically stamped with code that reveals the origin of the content. In short, if you send it, it can be archived, headers can be studied and verification of the sender can be revealed. So whatever you type in a message to an irate customer can haunt you down the line. It can be quoted, used in future correspondence and passed along to others who may be listening.

How to Avoid The Email Marketing Mistakes:

Consumers don’t have a lot of patience! Your email message needs to jump out at them the moment they open it.

Confidentiality is very important to consumers. Make sure your email sign up clearly states that you will not sell their information.

Don’t make the mistake of thinking you know what your consumers want.

If you are new to email marketing, consult with a professional. This will make the entire process flow easier for you as well as yield better results.

It is easy to sell something to a consumer but much harder to please them so they will come back again and again.